Price breakdown · Momentum

What Momentum would cost à la carte.

Momentum is €1,449 a month. Below is every activity in that package on its own, with the hours behind it and the rate you would pay a freelancer in Amsterdam for it separately. The shoot rate includes travel and equipment.

Per monthExcl. VAT2026 rates
Bought piecemeal
€2,355

The same twelve activities, from separate freelancers

€1,449
Momentum, everything included
€41
Effective hourly rate across 35 h of work

Breakdown by activity

The activities are listed exactly as they appear in the package. The hours are our estimate of the work; the rates are public market figures for freelancers in the Randstad.

Activity Hours Rate Separate
Content creation
Monthly on-location shoot, 4 person-hoursOne 2-hour shoot, 2 creators 4 h €125 €500
Selecting and editing ~50 photosFrom that month’s shoot 3 h €65 €195
Editing 4 to 5 videosVertical-first, in your style 7.5 h €65 €488
Strategy meeting before every shootUp front, with a plan 2 h €60 €120
Subtotal content creation 16.5 h €1,303
Content management
Writing captions for 1 video + 2 posts a weekTwelve items a month 2 h €60 €120
Scheduling contentThe full calendar 2 h €60 €120
Publishing to Instagram, TikTok, Google (Maps) and FacebookEverywhere, every week 1.5 h €60 €90
Subtotal content management 5.5 h €330
Community management
Daily Instagram DM managementPicked up every day 5.5 h €55 €303
Every Google review handled, in your voiceThe awkward ones too 2.5 h €55 €138
Review requests after story mentionsStraight after the mention 1.5 h €55 €83
Comments monitored and answered where neededRead continuously 2 h €55 €110
Google (Maps) profile maintained monthlyHours, dayparts, attributes 1.5 h €60 €90
Subtotal community management 13 h €723
Total bought piecemeal 35 h €2,355
Momentum, everything included €1,449
Difference versus buying separately €906
Piecemeal from freelancers€2,355
Senior on payroll, one day a week€1,761
Momentum, with us€1,449
0 €625 €1,250 €1,875 €2,500
All three on the same scale, per month and excluding VAT.

And if you hire someone?

Then the sum has to be honest on two counts. 35 h a month is 8.1 hours a week — one day, not a full-timer. And the level has to match: to get this work delivered the way it sits in this package, you need someone senior in both shooting and editing. That is not a mid-level hire at €3,800 but a salary of around €5,000 gross.

Item Per month Assumption
Gross salary, pro rata €1,064 €5,000 full-time × 0.21 FTE
Employer contributions €298 28% on top of gross salary
Tooling and licences €200 Per seat, so not pro rata
Equipment €50 Laptop and phone
Recruitment and turnover €150 About €3,600 per hire, spread over two years
Senior on payroll, one day a week €1,761
Momentum, everything included €1,449
Difference in your favour €312

Why senior and not mid-level

On a mid-level salary the sum comes out roughly even with this package. But then you get mid-level work, and that is not what is delivered here. Cost it at the level you actually need and Momentum is €312 a month lower.

And still: it is one fixed person

Whoever you hire is the skill set you get: the same one for every brand, every month and every type of shoot. We pick the creator each month who fits what is needed then, and switch as soon as that works out better. You do not have that choice with a single employee, and with us you never have to go looking.

On cost and on quality

So you are cheaper off on cost, and that is before quality enters into it. The question that remains is whether one person working one day a week can deliver this work at this level. Below, part by part, what happens in practice.

Monthly on-location shoot

We always have creators on hand who fit the brand and fit what you need that month, and we switch as soon as that works out better. So we are never out looking. Hire someone and you are tied to one style and one pair of hands, and when they are unavailable or the shoot calls for something else you are searching all over again. Someone from your team is at the shoot to watch the details of the venue — we want that.

Selecting and editing

Do this yourself and the coordination with the creator falls to you: judging the selection, formulating feedback, and chasing it until it is right. With us that runs through us. From a lot of shoots we know what does and does not work and we pass that on ourselves, and we translate your feedback to the creator.

Editing video

What makes an edit work is something you only know after watching a few hundred of them run: where you cut, how long the first second can last, what is still legible on a small screen. We already have that volume. Someone starting out builds it up on your time, on your channel, with your brand as practice material.

Writing

Writing is a different craft again. A creator who makes strong images often delivers weak text, and it is the caption that decides whether a post does anything. Staying sharp twelve times a month takes someone who treats it as their trade.

Publishing everywhere

Our work is only done when the content is everywhere, not just on Instagram. That is set up on our side and happens without anyone having to remember it. With one employee it becomes, in practice, one channel that gets attention and three that sit still, because nobody notices.

The inbox, daily

This is where the model falls over: daily is not possible with someone who is there one day a week. Four days a week your inbox sits still. And we have seen the types many times over — booking questions, questions whose answer is already on Google or the site, complaints, influencers wanting to drop by, partnership requests. For each type we know the right answer and what you are better off not promising.

Reviews and local visibility

“Every review” is the hard part: without a system the unpleasant ones are left sitting, and those are precisely the reviews guests do read. The Google profile, moreover, is not social work but local search visibility. A social media manager is not trained for it and will not notice when a profile quietly starts showing the wrong information.

The questions you probably have

Exactly as owners ask them, with the figures attached.

What does it cost to outsource social media for a hospitality venue?
With us, from €349 a month for community management alone to €2,299 for the full package with eight person-hours of shooting. The most-chosen package, Momentum, is €1,449 a month. All prices excluding VAT, four months minimum, monthly cancellation after that.
Is an agency cheaper than hiring someone?
Momentum contains 35 h of work a month, so a little over eight hours a week — about one day. Someone at the senior level required costs, pro rata and including employer contributions and tooling, around €1,761 a month. Momentum is €1,449. That is €312 lower, a little over eighteen percent.
And if I buy it piecemeal from freelancers?
The same 35 h from separate freelancers comes to €2,355 a month, at 2026 Randstad rates. You then pay a specialist hourly rate for each piece with nothing bundled.
How much content do I get per month?
With Momentum: a four person-hour shoot on location, around 50 photos and 4 to 5 videos, and one video plus two posts a week that we schedule and publish. With Grow that goes to eight person-hours of shooting, 50 photos and 13 videos, and three videos plus two posts a week.
Do you handle Google Maps and reviews as well?
Yes, in every package that includes community management. Every Google review is handled in the venue’s voice, the Google profile is maintained monthly, Instagram DMs are picked up daily, and review requests go out straight after a story mention.
When is hiring someone actually the better call?
If you are heading towards ten locations, if content is the product itself, or if there is already a marketing lead who can direct and judge the work. In those three cases we would advise it too.
Want to talk?

Take these figures into the conversation.

No deck. We talk about what you want to achieve, what you have tried, and whether we are the right team.

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Rates and assumptions. The hours per activity are our own estimate of what the work takes. The rates are public market figures for freelancers in the Randstad, 2026; bought separately you pay those rates, plus VAT where the supplier is VAT-registered.

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